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Mindfully-made clothing inspired by travel, vibrant hues, and the infinite beauty of nature. Balancing bold color, handcrafted techniques, natural fibers, and an innovative play on traditional silhouettes, abacaxi is South Asian-American designer Sheena Sood's wearable vision for an eclectic woman. Named after the Portuguese word for pineapple, abacaxi hybridizes a tropical spirit with an NYC lifestyle.

 
 
Lala Overalls in Sapphire Squares, with the Nara Dip-dye Turtleneck

Lala Overalls in Sapphire Squares, with the Nara Dip-dye Turtleneck

 

Founder and Designer

Sheena Sood grew up in Minnesota, traveling occasionally back to India with family where she first experienced daily life in saturated color. Those childhood visits sparked an ongoing obsession with travel, textiles, color, and pattern.

As an adult, she has spent much time traveling to places such as Brazil, Indonesia, Vietnam, Peru, and Mexico, studying what she is most passionate about, and amassing an array of knowledge on indigenous textile techniques that she embeds in her design and ethos today.

With over a decade of experience designing for brands such as Tracy Reese, Cole Haan, and Anthropologie, Sheena started abacaxi in Brooklyn with a capsule of silk garments featuring vintage embroideries collected in Rajasthan, India. While continuing to work as a freelance textile consultant, she runs abacaxi.

Sheena is also a visual artist; color and an interest in hybridity are a few themes connecting her work in these different visual realms. Her artwork can be seen here.

Sari Wrap Skirt and Divya Blouse in Pitaya

Sari Wrap Skirt and Divya Blouse in Pitaya

 

Notes on ethical production

Since inception our focus has been on celebrating traditional hand-crafted textiles; collaborating with artisans and weavers continues to be our goal. This focus is a way of preserving and promoting culture and at the same time, the very nature of artisanal production is eco-friendly. As of 2019 we have partnered with an ethical garment workshop in New Delhi, India. abacaxi clothing is made in limited editions or made-to-order. Some custom pieces are made in our Brooklyn studio or in NYC’s garment district.

We use natural fibers- cotton khadi, linen, silk, and alpaca- which are better for your body and the environment, and love upcycling sari fabric, re-purposing tees, and using wastage fabric until the last drop. Online orders are shipped using 100% recycled poly mailers.

Our philosophy is to make exquisite pieces to keep with you for seasons, perhaps generations, to come. While conscious of the fact that sustainability has become a marketing buzzword in the fashion industry, we do strongly believe in the necessity of slow fashion.

 
 
Sari Wrap Skirt and Divya Blouse in cotton, Photo by Daphne Arthur

Sari Wrap Skirt and Divya Blouse in cotton, Photo by Daphne Arthur